Colorplus was the first Indian brand to bring pre-washed, readymade Chinos to the market. The brand aimed at targeting HNIs who would normally get their clothes stitched to fit. To convince the target market to shift practices, we were required to create an ad campaign that would be saucy and tempting.
With the brief given to us, we had to design a logo that would strike a chord with the target audience. With the logo rolled out, other marketing collaterals including business cards, price tags and packaging design had to be delivered. The ad campaigns that followed were cheeky, perceptive and teased the target group. Within weeks, Colorplus became the go-to brand for formal and semi-formal wear pan-India.