Branding and Digital Marketing

Designed in the style of a traditional home from the 1970s, you will see the Athangudi tiles of Karaikudi lining the floor, a stack of brass pots in the corner, and transistor radios lining the walls of Paati Veedu. Ensuring that customers relive their childhood days is Paati Veedu’s goal – satisfying not just the craving for home-cooked food but also their brimming nostalgia.

Designed in the style of a traditional home from the 1970s, you will see the Athangudi tiles of Karaikudi lining the floor, a stack of brass pots in the corner, and transistor radios lining the walls of Paati Veedu. Ensuring that customers relive their childhood days is Paati Veedu’s goal – satisfying not just the craving for home-cooked food but also their brimming nostalgia.

And so….

We decided to bring back the old days by providing a traditional and cultural experience with a captivating ambience, and authentic South Indian food. From old-fashioned set menus to an unassuming yet decorous setting, we wanted the place to be the go-to restaurant for millennials and the older crowd alike.

The means of communication deployed were promotional flyers, posters, branded or synchronised decor, business stationery, internal, and external signages with press releases. To enhance the brand’s recall value, we decided to give out souvenirs that would create exclusivity to the brand.

And now….

One year since the inception, Paati Veedu continues to perform as an eminent eatery serving nostalgic experiences with flavoursome food.